(Louisville, KY) Last night (Friday, Dec 15th) in Louisville the Deion Branch Foundation founded by two-time Superbowl champion and current staff member of the University of Louisville Football team Deion Branch took 30 children shopping for the holidays.  Branch along with current members of the UofL Football team helped local youth from the Louisville Central Community Center, Portland Neighborhood House and Sowing Seeds with Faith shop for clothes and toys.  They were at the Target Store located at 3600 Mall Road, 40218. A special thank you to Dr. Adora Hicks for coordinating the players to make sure they shared in the experience. 

Branch says “Me and my family have been truly blessed and we want to help those in need.  Since working for the university, in the past two years I’ve gained a better understanding of the importance of giving back, especially to the fans. Families have been through so much over the past few years and if we can help in any way to lighten the load, especially during the holidays, we want to do that.  I’ve excited to bring some of the players from the team to help me spread some holiday cheer as they prepare for the Holiday Bowl.”

The Deion Branch Charitable Foundation is a non-profit organization whose mission is to offer support to children’s mental, physical, emotional wellbeing and for those who have been infected with meningitis.  The DBCF’s mission is to help with research and to find a cure to ease the struggle for children like Deion’s son. The foundation goal is to assist by providing programs and initiatives aimed at improving their quality of life. We are a 501(c)(3) non-profit organization.  For more information on the foundation go to

If you have any questions, please contact VIPP Communications at 502-341-7306 or by email at

*Photos attached courtesy VIPP Communications.  You can also go to our social pages as well as the university’s IG page